Customer data collection is an essential component of any hospitality business. How you collect data can have a significant impact on your bottom line, but it also impacts how customers perceive you and your establishment. Lucky for you, there are many ways to capture customer data in today’s digital age! Find out which methods work best based on what the customer prefers or offer more benefits for both your business and the customer.

1. In-venue App

Restaurants, bars and pubs are increasingly adopting the customer app model to simplify their customer interactions while simultaneously boosting business through greater engagement, marketing campaigns, and data capture. Customers are becoming more accustomed to using technology for transactions of all types. Adding an order-and-pay feature to your restaurant’s offering provides customers with convenience while improving your business’s bottom line. As the app usage grows, your business will also benefit from customer insight and marketing campaigns that can boost sales and awareness of new menu items. ROUND enables your customers to order to table, for click+collect or for home delivery – all from a single app. Customers sign up to ROUND for free within seconds, allowing you to capture their demographic data including age, gender and location all from the app. You will then be able to partner with us to send targeted email campaigns, with exclusive promotions and offers to push customer bookings.

2. Booking Platforms

Order-and-pay apps are not the only way to get customer information – booking platforms are another great option. These platforms encourage customers to make reservations by only having the user enter their email address or phone number. This can be a great way to get customer data while also encouraging repeat business, because the next time the customer uses this platform, they will have an account to log in with.

There are many benefits of using booking platforms. One is that it is relatively inexpensive. Another benefit is that you can target demographics by location or device type. You can also find out what other restaurants are nearby and how popular they are relative to your establishment, which could help you decide where to advertise. ROUND helps businesses build traffic to bookings platforms through email campaigns, digital marketing on your venues behalf and unique insights on your customers  – which helps you understand which booking platform is more relevant to your specific customer base.

3. Social Media Marketing

A bar or restaurant’s social media content is one of the most powerful marketing tools available to them. Whether it be on Facebook, Instagram, Twitter – any platform that has a large reach with potential customers can have an impactful effect when utilised properly. Great food and drink are just the beginning! Posting engaging pictures will get your product in front of more people than you could ever imagine. Be sure to post updated photos regularly so followers never miss something from their favourite establishment again! Make sure not only to show off what you’re serving but also offer behind-the-scenes glimpses into your day as well as anything else about your business that might entice someone for repeat visits such as happy hour specials or live entertainment nights.

Your customer’s data is one of your most valuable commodities. But, in order to make use of it and drive more sales for your business, you need a system that will capture the information easily and accurately. Luckily, there are many ways to achieve this goal today – from in-venue ordering apps to booking platforms or social media marketing! ROUND covers all of these, enabling your hospitality business to accept in-venue mobile payments for collection or to the table while also offering free digital marketing to build you your own loyal social community through high-resolution food and drink content shot on behalf of your establishment by our digital team. Let us know if we can help with any aspect of your hospitality marketing strategy by contacting our team of experts at hello@round.app

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